Story

Designer Profile

Soy flat white obsessed. Mother of two gorgeous girls. Harbouring ambitions to one day be on Masterchef Australia. Complete cushion overkill. Tuberose lover. Dark chocolate fiend. Anti-horder.

Ramona Saboo is the founder and heart beat of Forty Red Bangles. Born and raised in Melbourne, Australia, she moved to Mumbai 10 years ago on a whim with no real idea of what lay ahead.

For an Indian bride, a mark of her newly-wed status is her forty red and white bangles, similar in concept to the wedding ring. Traditionally placed on the bride’s wrists by the maternal uncle, these bangles or ‘chuda’ are often sported for months after the wedding as a symbol of luck and safety.

My journey began in my hometown of Melbourne, Australia, where I met my husband, the eldest son of a traditional Rajasthani family. After three crazy weddings in Melbourne and Jodhpur, I vowed that I would “never” live in India. However, after the birth of our first daughter, we decided to shift to Mumbai as my husband was joining the family business. I found myself part of a bustling metropolis, heaving with masses of people all living on just a dream. Adjusting to life here presented me with many challenges, including setting up a new home, adjusting to being a new mum and having to establish my own support structure.

When my daughter turned 3, I decided to start something of my own as a way of connecting with my new home which would give me a sense of purpose and allow me to put my energy into something positive. My background in building social enterprises and working with refugee groups in Melbourne inspired me to start my own business with a focus on community development and sustainable practices. Out of this experience was born the Forty Red Bangles label.

Our first collection drew inspiration from daily life and nuances in India. Over the last seven years, Forty Red Bangles has continued to evolve and grow into a lifestyle design house. In April this year we launched our Flagship store in the old blue city of Jodhpur, Rajasthan.



The Forty Red Bangles Story

My journey began in my hometown of Melbourne, Australia, where I met my husband, the eldest son in a traditional Rajasthani family in India. After our three crazy weddings, I found myself in Jodhpur, being delighted and enticed by its history and culture whilst grappling with the nuances of conventional family life in Rajasthan. My journey then took me to Mumbai, a bustling metropolis, heaving with masses of people all living on just a dream. Survival here was a monumental task, success depending solely on the ability to adjust and evolve. Throughout this journey of self discovery, I have also discovered a land rich in extremes of tradition and modernity, yet with a welcoming heart and a generous spirit.

For an Indian bride, a mark of her newly-wed status is her forty red and white bangles, similar in concept to the wedding ring. Traditionally placed on the bride’s wrists by the maternal uncle, these bangles or ‘chuda’ are often sported for months after the wedding as a symbol of luck and safety. For me, they came to represent the connection between my past and my future, and all the joys and tribulations that finally led me to the place I call home. Out of this experience was born the Forty Red Bangles label; my way to connect to my roots, discover my identity and explore all the wonderful gifts it has to offer

Brand Profile

Founded in 2010, Forty Red Bangles is a socially conscious company which celebrates the marriage of sustainability and design.

Our brand stands true to its name, with a range of beautifully designed lifestyle products that find their roots in traditional organic sources. All our designs are created in-house, each with a unique story to tell. We source the finest quality eco-friendly materials to work with and all our products are handmade with love and pay homage to Mother Earth.

The brand collaborates and outsources elements of production to artisan groups to produce one-of-a-kind designs. This initiative enables undiscovered talent to reach new markets whilst supporting sustainable community development.

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